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Google Analytics 4 is here, and it's quite a shift from its predecessor. GA3 was more session-focused, while GA4 prioritizes events, making it easier to track user behavior across platforms. The real question is: how does ga3 vs ga4 impact your web analytics strategy? Whether you’re starting fresh or transitioning, it’s important to know how these changes will affect your insights. Dive into this detailed comparison to learn more about optimizing your approach.