Why is it important for companies to track their brand awareness over time?
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Why is it important for companies to track their brand awareness over time?
Tracking brand awareness over time is crucial for companies because it helps them understand how their audience perceives their brand. It enables businesses to identify what’s working and what isn’t, allowing them to adjust their marketing strategies accordingly. This ongoing evaluation can reveal trends and shifts in consumer sentiment, helping companies stay relevant. For more insights, check out the article on measuring brand awareness, which discusses various strategies and offers a helpful kpi to measure brand awareness. By staying informed, companies can build a stronger connection with their customers.